How AI Influenced Lok Sabha Election 2024 Campaign

In the ever-evolving landscape of Indian politics, the use of Artificial Intelligence (AI) has taken center stage in the Lok Sabha election 2024 campaign. From creating deepfake videos featuring prominent political figures like Rahul Gandhi to the deployment of 50 million robocalls, the influence of technology on electoral strategies is more significant than ever before. News by dharmyuddh.com

The Rise of Deepfake Technology

Deepfake technology has emerged as a double-edged sword in the current electoral landscape. The capability to create hyper-realistic videos that can easily mislead voters raises ethical concerns. During the campaign, deepfake videos featuring prime ministerial candidates and influential politicians have circulated on social media, creating waves of controversy. These videos can distort reality and shape public perception, further complicating the already intricate nature of political campaigning.

The Role of Robocalls

Additionally, the use of robocalls has sharply increased, with an estimated 50 million calls made to potential voters across India. These calls often feature tailored messages aimed at swaying public opinion, based on user data harvested from various social media platforms. The strategic use of AI to analyze voter behavior and preferences has allowed political parties to tailor their messages more effectively than ever.

Ethical Concerns and Regulations

As AI continues to seep into the very fabric of electoral campaigns, concerns regarding privacy, misinformation, and ethical considerations are becoming critical. Regulators and technology experts urge the need for stringent guidelines to ensure that the use of AI does not undermine the democratic process. It is crucial to maintain transparency and authenticity in political communication.

The Future of Campaigning

Looking ahead, it's clear that AI will play a significant role in shaping future elections beyond 2024. As technology advances, voter engagement strategies will likely evolve, promising a more dynamic yet potentially contentious electoral environment. It is essential for political parties to strike a balance between leveraging technology for engagement and ensuring the integrity of the electoral process.

For more updates on the impact of technology in politics and to explore the latest trends in the run-up to the elections, visit dharmyuddh.com.

Conclusion

The infusion of AI into the Lok Sabha election 2024 campaign signifies a pivotal moment in Indian politics. As innovations like deepfakes and robocalls become mainstream, the implications for voter behavior and electoral fairness will demand constant scrutiny from both the public and policymakers alike.

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